WHAT WE DID.
We developed a brand strategy for the launch of a natural skincare range from Mix Limited - ‘Essano Superfoods’ - that was activated across Australia and New Zealand, and is now launching into Asia.
We took a mobile-first approach to reach our Millennial target, and shot a series of vertical video and stills to tell the brand story in a short, energetic, and highly visual context. Disrupting ‘natural’ by being bold.
WHERE IT WENT.
YouTube. Facebook. Instagram. OOH. Influencer.