WHAT WE DID.   

We developed a brand strategy for the launch of a natural skincare range from Mix Limited -  ‘Essano Superfoods’ - that was activated across Australia and New Zealand, and is now launching into Asia.

We took a mobile-first approach to reach our Millennial target, and shot a series of vertical video and stills to tell the brand story in a short, energetic, and highly visual context.  Disrupting ‘natural’ by being bold.

WHERE IT WENT. 

YouTube.  Facebook. Instagram. OOH.  Influencer.