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WHAT WE DID.  

Easter was approaching and Fly Buys wanted to stand out amongst the clutter of brand messages during this holiday occasion. So we came up with the crazy idea of hosting a game show live on Facebook.  A nostalgic take on the much loved NZ game show ‘It’s in the Bag’ re-imagined for 2018.

‘It’s in the Egg’ was created!  A game show hosted live on Facebook with Fly Buys members calling in to compete for huge Fly Buys points and prizes. We shot a promo video, and executed the entire live gameshow which was hosted by Pio and the Easter Bunny, lasted on air for 27 mins! 

With over 24K unique viewers, 24,977 total comments and 9,038 total reactions (54% likes and 33% love reactions!)

 

WHERE IT WENT. 

Facebook.