WHAT WE DID.
First we created a social content strategy to drive sales through the high of the summer entertaining period, and continued to engage consumers for the year following including the traditionally low winter season. We created all of the content, and then got crack(er)ing [sorry.] on the rest of their content strategy.
We launched their consumer website and handled creation of all assets (all words, pics, videos, recipes).
Not done yet, we repurposed all of the content created over the year into 'Crunch', a 52-page mag as a gift with purchase at retail. A plain cracker with a slice cheese? No chance.
FOLLOWING THE SUCCESS OF THE CONTENT APPROACH WE PRODUCED TVC AND SOCIAL CONTENT THAT SMASHED SALES TARGETS FOR FLATBREADS.
WHERE IT WENT.
TV. Website. Facebook. Instagram. Print.