Ultra-thin Pizzas
⏤ The challenge.
To launch Farrah’s new Ultra-thin Pizza bases throughout New Zealand.
As the nation’s favourite wrap and Mexican brand the major challenge was to communicate the sheer crispiness of their new ultra thin base range, without our audience mistakenly thinking that the bases were wraps.
Plus we needed to bring the concept to life in social, shopper & a delicious activation, all in wrap-id time.
⏤ What we did.
The best, most delicious pizzas always start with the best base – it’s the plain truth. So we leaned into this insight to create a distinctive visual style to really speak to the ultra-thin and ultra-delicious new Farrah’s pizza bases.
Filmed and edited in reverse, the creative starts with the finished pizza in all its yummy glory before quickly editing backwards to show the ultimate Farrah’s base which sets the pizza up for topping success.
Creative concept, styling, filming, post production, activation production all created in house by Breakout Room.
⏤ Where it went.
Social films & statics
Shopper
Activation food truck popup & sampling
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