WHAT WE DID.  

No crowds, no cues.  We positioned Trade Me as the go-to for stress free Christmas shopping.    We came up with the Trade Me ‘Prezzy Pro’ and made an entire set out of paper.  Then we filmed video and created multiple social assets to drive awareness.    To wrap up the campaign we went LIVE on Facebook with our Prezzy Pro giving away gifts to help Kiwi’s complete their Christmas shopping.  Receiving over 4.5K comments in just 10 mins!

 WHERE IT WENT. 

Facebook. Instagram.  Digital.