WHAT WE DID.
Created a summer campaign to encourage Kiwis to head to New Plymouth for their holidays. We based the campaign on the insight that people want to travel 'like a local'. So, we grabbed some incredible locals and went on a trip to their secret spots around the city.
We captured captivating stills and 360 degree footage as well as writing copy to tell the stories on web. We created the 'My Local Secret' logo lock up to visually partner Venture Taranki and the New Plymouth District Council together for the campaign. All this forming a brand identity based around the voice of the locals.
Click throughs to the Visit Taranaki website soared over the campaign period and the client went on to adapt the campaign for the coming seasons. Check it out here.
WHERE IT WENT.
OOH. Airport screens. Facebook. YouTube. Website. Digital banners.