WHAT WE DID.
We filmed a Facebook LIVE event out at Hampton Downs with Z Energy’s CEO Mike Benetts and racing car driver Haydon Paddon. We had both Haydon and Mike throw the cars around the track as fast as possible, and to make sure the content was valuable to everyone (not just racing fans!) we developed 5 challenges to add humour to the content. We developed the video concepts, brought in the crew, filmed and edited on the spot for live broadcast, and sent it all live.
WHERE IT WENT.